Forrest Mars invented M&Ms in 1941. While in Europe, Mars got an idea for a candy-coated chocolate that did not melt while eating. The idea is believed to have spawned from soldiers Mars observed eating chocolate during the Spanish civil war. This is where the famous slogan "The milk chocolate melts in your mouth, not in your hand" originated. As World War II was developing chocolate was rationed, but The Hershey Corporation had a deal to provide chocolate exclusively to the military. They distributed M&Ms because they didn’t melt in the sun due to the candy coating. This product was innovative because of what the chocolate stood for; the sociological meaning behind it. I think it was a remembrance of home for the soldiers and for a moment encouraged motivation—motivation to get through the day and soon return home.
